# Superwall: Subscription Infrastructure for iOS, Android, and Web
Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.
## Pricing
- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.
Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.
## Scale
$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.
## Infrastructure capabilities
- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan
Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.
## Migration
Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).
## Paywall product (optional, separately billable)
One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.
## Architecture
Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Handling Deep Links
1. Previewing paywalls on your device before going live.
2. Deep linking to specific [campaigns](/docs/dashboard/dashboard-campaigns/campaigns).
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3) Web Checkout [Post-Checkout Redirecting](/docs/sdk/guides/web-checkout/post-checkout-redirecting)
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## Setup
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There are two ways to deep link into your app: URL Schemes and Universal Links (iOS only).
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### Adding a Custom URL Scheme
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#### iOS
Open **Xcode**. In your **info.plist**, add a row called **URL Types**. Expand the automatically created **Item 0**, and inside the **URL identifier** value field, type your **Bundle ID**, e.g., **com.superwall.Superwall-SwiftUI**. Add another row to **Item 0** called **URL Schemes** and set its **Item 0** to a URL scheme you'd like to use for your app, e.g., **exampleapp**. Your structure should look like this:
With this example, the app will open in response to a deep link with the format **exampleapp\://**. You can [view Apple's documentation](https://developer.apple.com/documentation/xcode/defining-a-custom-url-scheme-for-your-app) to learn more about custom URL schemes.
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#### Android
Add the following to your `AndroidManifest.xml` file:
```xml
```
This configuration allows your app to open in response to a deep link with the format `exampleapp://` from your `MainActivity` class.
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### Adding a Universal Link (iOS only)
> **Note:** Only required for [Web Checkout](/docs/web-checkout), otherwise you can skip this step.
Before configuring in your app, first [create](/docs/web-checkout/web-checkout-creating-an-app) and [configure](/docs/web-checkout/web-checkout-configuring-stripe-keys-and-settings) your Stripe app on the Superwall Dashboard.
#### Add a new capability in Xcode
Select your target in Xcode, then select the **Signing & Capabilities** tab. Click on the **+ Capability** button and select **Associated Domains**. This will add a new capability to your app.
#### Set the domain
Next, enter in the domain using the format `applinks:[your-web-checkout-url]`. This is the domain that Superwall will use to handle universal links. Your `your-web-checkout-url` value should match what's under the "Web Paywall Domain" section.
#### Testing
> **Warning:** If your Stripe app's iOS Configuration is incomplete or incorrect, universal links **will not work**
You can verify that your universal links are working a few different ways. Keep in mind that it usually takes a few minutes for the associated domain file to propagate:
1. **Use Branch's online validator:** If you visit [branch.io's online validator](https://branch.io/resources/aasa-validator//) and enter in your web checkout URL, it'll run a similar check and provide the same output.
2. **Test opening a universal link:** If the validation passes from either of the two steps above, make sure visiting a universal link opens your app. Your link should be formatted as `https://[your web checkout link]/app-link/` — which is simply your web checkout link with `/app-link/` at the end. This is easiest to test on device, since you have to tap an actual link instead of visiting one directly in Safari or another browser. In the iOS simulator, adding the link in the Reminders app works too:
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### Handling Deep Links
## Previewing Paywalls
Next, build and run your app on your phone.
Then, head to the Superwall Dashboard. Click on **Settings** from the Dashboard panel on the left, then select **General**:
With the **General** tab selected, type your custom URL scheme, without slashes, into the **Apple Custom URL Scheme** field:
Next, open your paywall from the dashboard and click **Preview**. You'll see a QR code appear in a pop-up:
On your device, scan this QR code. You can do this via Apple's Camera app. This will take you to a paywall viewer within your app, where you can preview all your paywalls in different configurations.
## Using Deep Links to Present Paywalls
Deep links can also be used as a placement in a campaign to present paywalls. Simply add `deepLink_open` as an placement, and the URL parameters of the deep link can be used as parameters! You can also use custom placements for this purpose. [Read this doc](/docs/dashboard/guides/presenting-paywalls-from-one-another) for examples of both.
## Related deep link guides
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* [Handling Deep Links](/docs/sdk/guides/handling-deep-links) — Use `handleDeepLink` with the `deepLink_open` standard placement and dashboard campaign rules to present paywalls from deep links, without hardcoding routing logic in your app.
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