# Superwall: Subscription Infrastructure for iOS, Android, and Web

Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.

## Pricing

- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.

Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.

## Scale

$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.

## Infrastructure capabilities

- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan

Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.

## Migration

Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).

## Paywall product (optional, separately billable)

One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.

## Architecture

Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# Users

Get a snapshot view of users who recently triggered a placement in your app, see their user journey, revenue events and more.

To view information about users who've recently triggered a placement in your app, **click** on the **Users** button in the sidebar. Looking for a summary of how Superwall keeps subscription states in sync and where this data surfaces? See [Subscription Management](/docs/dashboard/subscription-management).

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-sidebar.jpeg)

Once there, you'll see a list of users who've had a session within the last 24 hours by default (or you can filter them by a specific event):

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-toggle-by-event.jpeg)

### Searching by user identifier

If you need to find a specific user, use the search box at the top:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-search.jpeg)

This will find users by their Superwall identifier (i.e. `$SuperwallAlias:44409AAF-244D-9F08-A18A-8F66B52FDZ01`). Hit **Enter** once you've copied or typed in an identifier, and the matched user's details will display.

### Filtering by event

Use the toggle at the right-hand side to toggle by a specific [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) or [standard placement](/docs/dashboard/dashboard-campaigns/campaigns-standard-placements) (such as session start, app close, app open, etc).

Below, Superwall displays all of the users who have opened a paywall the last 24 hours:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-main-view.jpeg)

Any placements that are specific to your own app (i.e. ones that you've manually added to a campaign) will show with your app's logo next to it. All of Superwall's standard placements will have a Superwall logo.

> **Tip:** Another great use of the Users dashboard? Get a quick preview of how many times one of your
> placements has fired within the last day. Choose one from the placement toggle, and then you can
> quickly see how many times it's been hit by the resulting users Superwall returns.

### Viewing user profiles

To see more details about a user, click anywhere on one of the rows. Then, the user profile will be presented where you can review revenue events, SDK events, and more:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-profile.jpeg)

It's divided into these sections:

1. **Overview:** Displays key user information including App User ID, Country, Total Spent, SDK Version, and user registration/last seen dates.
2. **Recent Events:** View revenue events and conversions, SDK events, and see the overall breadcrumb of actions the user has taken. You can filter or search by certain events as well.
3. **Entitlements:** Displays any active entitlements the user has attached, how long they'll be active and their corresponding identifiers. See "Granting entitlements" below for more.
4. **Aliases:** Any alias that Superwall has assigned the user will show here. Read more about how user aliases are created [here](/docs/sdk/quickstart/user-management).
5. **Apple Search Ads:** If you have the [Apple Search Ads](/docs/integrations/apple-search-ads) integration activated, you'll see any A.S.A. data that relates to the user (such as the keywords used which led to install, etc).
6. **User:** This houses basic information about the user, such as their install date, user seed and more.
7. **Device:** The user's device details. All device attributes are searchable here as well.

The user profile contains a wealth of information. You can search events by name by using the **Search Events** textbox, and quickly filter by event domains using the toggle at the top-right of the event browser:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-toggle.jpeg)

The domains of events you can search and filter by are:

1. **Overview:** The default option, this shows all of the key events from today.
2. **Superwall Events:** These are [events](/docs/sdk/guides/3rd-party-analytics/tracking-analytics) automatically tracked by Superwall.
3. **App Events:** Placements that you've manually added to a campaign.
4. **Subscriptions Events:** Any transactions, trial starts, and similar subscription events.
5. **All Events:** Displays every single event that's occurred today.

Click on any of them to see more information about the event:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/overview-users-toggle-metadata.jpeg)

### Granting entitlements

You can manually grant a user any entitlement your app offers. This is useful for activating pro features for someone, handling support issues, and more.

To grant an entitlement, **click** on the **+** icon:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/grantEntitlement.png)

Then, select an entitlement, expiration date, and optionally a reason for granting it:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/grantEntitlementOptions.jpeg)

**Click** on the **Grant Entitlement** button to save your changes.

To revoke any entitlement you've granted, **click** on the **Trash icon**:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/revokeEntitlement.jpeg)

> **Warning:** If you are using a purchase controller, take care to follow our [implementation guide](/docs/sdk/guides/advanced-configuration). For example, manually granted entitlements register in our SDK as web entitlements. If you aren't accounting for those in your purchase controller code, manually granted entitlements will not work. See the example linked above under "Complete example for iOS" for guidance.