# Superwall: Subscription Infrastructure for iOS, Android, and Web

Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.

## Pricing

- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.

Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.

## Scale

$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.

## Infrastructure capabilities

- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan

Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.

## Migration

Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).

## Paywall product (optional, separately billable)

One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.

## Architecture

Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# Paywalled Users

Paywalled users are users that have been presented a paywall from the selected audience. To see recent matches from your audience filter and its resulting transactions, **click** on the **Users** tab above the campaign details:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/campaigns-exp-users.png)

You'll find two main sections:

1. **Recent Matches:** Here, you'll see every user which matched your audience filter.
2. **Transactions:** Next, this displays any resulting transaction which occurred within the audience.

> **Tip:** Note that both Recent Matches and Transactions show the [placement](/docs/dashboard/dashboard-campaigns/campaigns-placements) which
> triggered the match or transaction. This is incredibly useful in helping you gauge which actions
> are resulting in conversions.

### Recent matches

Recent Matches show you each user, their locale, and the placement which matched them to your selected audience (among other data) from the last 24 hours:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/campaigns-exp-matches.png)

You can click on any user to see more details about them, including the history of the actions they took. You can also filter events by Superwall-managed events, your own app events and more:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/campaigns-exp-user-details.png)

For more on viewing users, check out this [doc](/docs/dashboard/overview-users).

### Transactions

The transactions shows all transactions which came from the campaign in the last 24 hours:

![](https://2a2314a4-superwall-docs.staffbar.workers.dev/docs/images/campaigns-exp-transactions.png)

You can click on any user here, too, to see more details about them. Again, take note of the placements here — because they were directly linked to a conversion.